The user persona is one of the most valuable tools in your UX toolbox. These imagined people allow your entire design or development team to envision a single user story or an entire set of stories in the back of their minds as they work, creating a product that is better tailored to its users and more likely to enjoy success.
Personas are more than caricatures of your ideal user/customer base. They allow designers, content creators, and developers to step into someone else’s shoes and look at a project from a different angle. Personas inform every aspect of UX design, which means everyone should know and understand them. Here’s the lowdown on personas and you should be using them to inform design decisions and create better products.